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Communications & Marketing/Media Relations Lead
Wahkohtowin seeking an experienced and dynamic Communications and Marketing/Media Relations Lead to join our team. The successful candidate will be responsible for developing and executing comprehensive communication strategies and managing media relations. This role requires a strategic thinker with excellent communication skills and a deep understanding of media dynamics in the Indigenous Space.
RESPONSIBILITIES
Develop Communication Strategies: Create and implement comprehensive communication plans that align with the company's goals and objectives.
Media Relations: Build and maintain strong relationships with journalists, editors, and other media professionals. Serve as the primary point of contact for media inquiries.
Press Releases and Media Kits: Draft, edit, and distribute press releases, media kits, and other communications materials to ensure accurate and effective messaging.
Public Relations Campaigns: Plan and execute public relations campaigns to promote events and overall awareness.
Content Creation: Produce high-quality written content for various platforms, including press releases, blog posts, articles, speeches, and social media.
Internal Communications: Ensure effective internal communication by creating and distributing company newsletters, announcements, and updates.
Event Management: Organize and manage press conferences, media briefings, and other events to promote the company's initiatives.
Analytics and Reporting: Monitor media coverage, track PR campaign performance, and prepare regular reports with insights and recommendations.
Collaboration: Work closely with marketing, product, and executive teams to ensure consistent and aligned messaging across all communication channels.
COMPETENCIES
Project Coordination – initiate and execute to reach key milestones.
Social media savvy.
Effective data collection and organization.
Resource management – funds, materials, people and relationships.
Handle daily diversity – Client focus, Partner Focus, First Nation Owner Focus.
Effectively engage general public.
Communication skills – including effective video calls.
Planning and organizing.
Adaptability.
Problem solving.
Team player.
Ability to Travel.
REQUIREMENTS
On the Job Experience: 5+ Public Relations, or a related field.
Digital Media Skills: Knowledge of digital marketing and social media strategies.
Industry Knowledge: Experience in the Not For Profit/Social Enterprise World is a plus.
Additional Languages: Proficiency in additional languages is advantageous.
Education: Bachelor’s degree or Community College Program in Communications, Public Relations, Journalism, Marketing, or a related field.
Experience: 5+ years of experience in communications, media relations, or public relations, preferably in a corporate or agency setting
Media Relations Skills: Proven ability to build and maintain relationships with media professionals and secure media coverage.
Writing Skills: Exceptional writing, editing, and proofreading skills, with a strong portfolio of published work.
Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and effectively.
Strategic Thinking: Strong strategic thinking and problem-solving skills, with the ability to develop and implement effective communication plans.
Project Management: Ability to manage multiple projects simultaneously and meet tight deadlines.
Attention to Detail: High level of attention to detail and accuracy.
Technical Skills: Proficient in Microsoft Office Suite and PR tools such as Cision, Meltwater, or similar platforms.
EXPECTATIONS
Typical working hours: Monday to Friday – 8:00 am – 5:00 pm.
Additional hours may be required – especially where travel is required to meet owners, customers, project team and partners.
Requires a moderate amount of sitting for prolonged periods of time while using the computer. Moderate number of non-standard hours of work are required.
Comfortable working in the field outdoors in all weather.
APPLICATION
Please confirm your interest in the position and provide your resume and cover letter to employ@wahkohtowin.com or by completing the online application process. This posting will stay live till the position is filled. Note that only candidates selected for an interview will be contacted.
Wahkohtowin Development GP Inc. is committed to diversity, equity and inclusivity in employment and welcomes applications from qualified individuals of diverse backgrounds.